SJE launches new websites to better serve customers

DETROIT LAKES, Minnesota – SJE, a global manufacturer of industry-leading water and wastewater control products, recently launched four new websites as part of their rebranding efforts. They redesigned sites for their brands,, and, and created a new company site for SJE at This new site contains all corporate information, such as history, leadership, and career opportunities.


“As part of our recent rebranding of the company to SJE, it seemed a natural extension to also launch new websites for our brands CSI Controls, PRIMEX, and SJE Rhombus,” Jay Dienst, Director of Marketing, said.

Minneapolis-based agency Linnihan Foy created the new websites for SJE in collaboration with SJE’s in-house marketing team. The launch is the culmination of almost a year of work, from creating the structure to designing and developing the final products. While part of the goal was to update with new branding, it also brought a much-needed opportunity to modernize the site, providing customers with a better user experience.

“All of our websites are mobile friendly and have a common look and feel to better serve our customers 24/7,” Dienst said.

Visitors to the new sites will find more interactive experiences, such as click-through troubleshooting guides and improved forms. The sites are designed to be easier for visitors to use and to reflect modern web design standards.

“It’s all about making things better and easier for our customers,” Linda Norland, SJE’s digital designer, said.

Norland also noted that since the move, some links from the old website will no longer work. Customers who are using old bookmarks or links may want to check that they are still active and do not lead to an error page. Anyone with questions about the new sites can contact her at


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